Birla Estates Private Limited, the real estate arm of Century Textiles and Industries Limited and a subsidiary of the Aditya Birla Group, has acquired a five-acre land parcel in Sector 71, Gurugram, for a new luxury residential project.
As reported by Money Control, this development is expected to cover approximately 10 lakh square feet and aims to generate revenue exceeding Rs 1,400 crore.
The new project is strategically located on Southern Peripheral Road (SPR) in Sector 71. This prime location provides excellent connectivity to Delhi and other parts of Gurugram via the Dwarka Expressway, Sohna Road, and Golf Course Extension Road. Such connectivity ensures easy access to business hubs, educational institutions, healthcare facilities, and entertainment zones, making it a desirable choice for homebuyers.
Gurugram has consistently been a key market for real estate development, with Sector 71 standing out due to its robust infrastructure and strategic location. Birla Estates’ acquisition highlights the immense real estate potential in this micro-market and reinforces the company’s strong focus on expanding its presence in the NCR region.
The project is set to redefine luxury living with world-class amenities and sophisticated design. It will feature a range of residential units, including spacious apartments and exclusive penthouses, designed to offer unparalleled comfort and elegance. The development will also emphasize eco-friendly practices and sustainable building techniques to ensure a green and healthy living environment.
The project has a development potential of approximately 10 lakh square feet, with the company targeting a revenue of over Rs 1,400 crore. This ambitious revenue goal underscores Birla Estates’ confidence in the demand for luxury housing in Gurugram and its capability to deliver high-quality residential projects.
Birla Estates’ Vision and Commitment
K. T. Jithendran, Managing Director and CEO of Birla Estates, expressed the company’s commitment to excellence and innovation in the real estate sector. “Gurugram has been a pivotal market for us from the outset. The real estate potential in this micro-market is immense and reinforces our strong focus in the Delhi-NCR region. With this acquisition, we aim to cater to homebuyers seeking exclusivity and distinctive living experiences. At Birla Estates, our commitment transcends luxury; our ethos is to embrace a vision of residences that embody a legacy of dedication and excellence,” said Jithendran.
Birla Estates boasts an impressive portfolio of ongoing projects, including developments at Golf Course Extension Road and Sector 31 in Gurugram, as well as Mathura Road in New Delhi. In June, the company entered into a joint venture with Barmalt India to develop a 13.27-acre land parcel for a luxury residential group housing project in Sector 31, Gurugram. These projects, along with the new venture in Sector 71, demonstrate Birla Estates’ strategic expansion in the NCR region and its commitment to delivering high-quality residential and commercial spaces.
Birla Estates’ acquisition of the five-acre land parcel in Sector 71, Gurugram, marks a significant milestone in the company’s growth strategy.