DLF Announces a Residential Launch Pipeline Worth Rs 20,000 Crore Nationwide


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    Real estate giant DLF has revealed an ambitious residential launch pipeline valued at approximately Rs 20,000 crore, spanning various locations including Gurugram, Panchkula, Chennai, and Mumbai for this fiscal year. Aakash Ohri, the company’s Joint Managing Director and Chief Business Officer.

    Among the notable launches, DLF has plans for a super-luxury residential project in DLF 5, Gurugram, a high-rise luxury residential development in Chennai, a mid/high-rise project in New Gurugram, Sector 76/77, and a residential low-rise development in the Chandigarh Tri-city area.

    Ohri outlined the launch schedule, stating, “We have a couple of high-rise launches planned for Gurugram. One is in the mid-segment, and the other is in the super-luxury segment, expected to be launched in Q3 and Q4. A mid-segment independent floors project is expected to be launched in Panchkula in the coming quarters. The Mumbai project is also expected to be launched in Q4. The project in Chennai is likely to be launched in Q4 or Q1; it is in the design and approval stage right now. A portion of OneMidtown in Delhi (one tower) is expected to be launched in Q3 or Q4.”

    Regarding estimated sales bookings, Ohri expressed confidence, saying, “We are maintaining our guidance of Rs 12,000 crore that we have given to the market. We are expecting healthy demand for the Gurugram launches in the super luxury and mid segments. We are hoping to achieve close to Rs 4,000 crore to 5000 crore from Gurugram’s sales bookings” as per Moneycontrol.

    Work is progressing on the Mumbai project, and Ohri mentioned that the Goa project in Panjim may materialize in the next fiscal year.

    In February of this year, DLF achieved a significant milestone by selling Rs 8,000 crore worth of flats within just three days in its new project ‘The Arbour’ in Gurugram. Ohri commented on the project’s impact, stating, “The Arbour has had a spiraling effect across the NCR market. Projects have now started trending at Rs 10 crore a unit. This reveals a lot about buyers in other cities. There is a latent demand but no options. It also shows that we are perhaps taking our customers for granted. We are deciding for them. There is certainly demand for The Crest type of product in other cities. People have aspirations. Give them the options, and they will lap it up.”

    Ohri emphasized the need for vertical growth in Delhi, saying, “As far as Delhi is concerned, it’s high time the city went vertical. It is the need of the hour due to the infrastructure issues.”

    DLF is set to launch two luxury projects in Gurugram in the second half, with an estimated value of Rs 15,000 crore.

    Additionally, Ohri noted a resurgence in demand from non-residential Indians (NRIs) for residential projects. “We are close to 15 to 20 percent of the NRI segment. Earlier, thanks to project delays, the NRI community kept their distance, now they want to keep a foot in the door. They are investing across India,” he said.

    Ohri also drew parallels between DLF’s success and the Bollywood blockbuster Gadar, noting that their stock recently reached Rs 500, coinciding with Gadar’s entry into the Rs 500 crore club at the domestic box office.

    DLF’s ambitious residential launch pipeline reflects its commitment to meeting the evolving demands of the real estate market in India and catering to the aspirations of homebuyers across various segments.

    Also read: DLF Targets INR 400 Crore in Revenue with Launch of 92 Luxury Independent Floors in Gurugram


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