East Hyderabad: The New Engine of Real Estate Growth Driven by Government’s Look East Policy


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    Amidst the State government’s endeavors to alleviate congestion in Hyderabad by fostering growth in all directions, the real estate landscape is witnessing subtle yet significant shifts. Spearheaded by MA&UD Minister KT Rama Rao, the ambitious Look East Policy (LEAP) is now materializing, with East Hyderabad emerging as a flourishing hub for real estate investors.

    According to a recent report by NoBroker, a leading real estate platform, the proximity of the IT hub near East Hyderabad to prominent companies like Tech Mahindra and TCS has made it an attractive destination for investors. Moreover, the region’s allure extends beyond the IT sector, with numerous pharmaceutical companies also establishing their presence in the area.

    The report highlights the government’s development plans, encompassing 14,000 acres in Phase 1 and an additional 5,000 acres in Phase 2, which are projected to generate an estimated 3.5 lakh jobs, further fueling the growth of the real estate market.

    NoBroker’s data reveals a remarkable 91 percent increase in buyers searching for properties in the area in 2023 compared to the previous year. Over 50 new projects have recently been launched in sought-after localities such as Uppal, Nagole, LB Nagar, and Pocharam, solidifying East Hyderabad’s status as a real estate hotspot.

    The region has also attracted the interest of high net-worth individuals (HNIs) who are keen on commercial properties in these locations. NoBroker reports an 80 percent surge in queries related to commercial properties from HNIs during FY23 compared to the previous year.

    “HNIs are primarily seeking multi-purpose commercial buildings that can accommodate small offices, clinics, showrooms, and restaurants,” shared Amit Agarwal, CEO and Co-founder of NoBroker.com, in an interview with ‘Telangana Today.’

    The surge in demand for properties in East Hyderabad is driven by a mix of interested buyers. Investors are recognizing the region’s investment potential, while first-time buyers are drawn to its more affordable cost of living and excellent connectivity, surpassing other parts of the city.

    High occupancy rates stand as one of the key advantages propelling East Hyderabad’s growth. NoBroker estimates an impressive occupancy rate of 85 percent in the area, underscoring its appeal as a residential and commercial destination, where individuals actively seek to live and work.

    As the State government’s decongestion efforts materialize, East Hyderabad’s real estate market thrives, attracting investors, buyers, and businesses alike. With its promising growth trajectory and a thriving ecosystem, East Hyderabad cements its position as a coveted destination for real estate investment and development.


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