National, 9th February 2021: In a move that would help India’s leading real-estate portal, Housing.com, further expand its footprint; the portal has announced a partnership with Gurugram-based property and rental management technology company, Propdial.
The announcement comes days after the Elara Technologies owned online portal, that also owns PropTiger.com and Makaan.com, announced the launch of Housing Edge, its full-stack rental and allied services platform.
This new partnership will enable India’s leading full stack digital real estate firm to penetrate a segment that remains largely untapped despite its huge potential, especially among NRIs and people who would want to manage homes digitally without any hassles. Demand in this segment is being further fueled by a new breed of professionals, who have to balance a busy work schedule with a high quality life, which does not leave them with time and bandwidth to manage and maintain properties.
This tie-up with Propdial will help Housing.com to offer property management support to its clients who are looking to opt for property management services ranging from renting/leasing to tenant background verification to rental agreement and rent collection/bill payment. This service will also offer quality property management support like quarterly property inspection with pictures and regular maintenance needed for the house to keep it running smoothly, without the landlord having to intervene. All of this will enable Housing.com to act as a one-stop shop for its landlord customers, seeking dedicated property managers and related services.
While most of the services are available in Delhi, Bengaluru, Gurugram, Mumbai, Hyderabad, Chennai and Pune, plans are underway to offer these services in several other cities.
“This partnership is another landmark the company has achieved to service its clients in a more holistic manner. This tie-up will be particularly beneficial for our NRI home owner clients, who find it difficult to manage their properties from abroad. With operational assistance from Propdial, we will be able to work as a single point of contact for all their leasing and property management related requirements,” said Mani Rangarajan, Group COO, Housing.com, PropTiger.com and Makaan.com.
“There is a clear shift in the expectation of home owners. They are not only looking for a rental management solution but also for a single point of access for end-to-end property management, without any hassle. Together with Housing.com, we will be able to address an issue that has long been a pain point for property owners,” said Vinay Prajapati, co-founder and CEO, Propdial.
Gopal Mishra, co-founder and COO, Propdial, said “Property Management Solutions is a large market opportunity in the Prop-tech space. Many leading Prop-tech players are now realizing and including this as an additional revenue vertical. Being a focused player in this segment, we have earned our customers’ confidence and developed capabilities with relentless efforts, in the last four plus years of being in business. Currently, we are serving customers across 15+ Indian cities, having a customer base from 40+ countries and are now well-positioned to scale exponentially with this partnership with Housing.com.”
About Elara Technologies Pte. Ltd.
Singapore-based technology services company, Elara Technologies Pte. Ltd., co-founded by Dhruv Agarwala, Group CEO, is the country’s only full stack real estate technology platform that owns Housing.com, Makaan.com and PropTiger.com. Portals are owned by Elara.
In October 2020 Elara announced that REA Group Ltd (ASX:REA) of Australia, has acquired a controlling stake in Elara Technologies Pte. Ltd. REA is a multinational digital advertising business specializing in property. REA Group operates Australia’s leading residential and commercial property websites – realestate.com.au and realcommercial.com.au and owns leading portals in many Asian countries.
It is the only player in India that offers a full range of services in the real estate space, assisting consumers through their entire home seeking journey all the way from initial search and discovery to financing to the final step of transaction closure. It offers advertising and listings products to real estate developers and agents, exclusive sales and marketing solutions to builders, data and content services, and personalised search, virtual viewing, site visits, negotiations, home loans and post- sales services to consumers for both buying and renting.
Founded in 2012, Housing.com is India’s most innovative real estate advertising platform for home owners, landlords, developers and real estate brokers. The company offers the largest selection of verified listings for new homes, resale homes, rentals and co-living spaces in India through a trained team of data collectors, analysts and auditors. The one-of-a-kind Data Sciences Lab at Housing.com analyses a significant body of data to allow buyers and sellers to make intelligent decisions.
PropTiger.com is India’s leading digital real estate advisory firm offering a one-stop platform for buying residential real estate. Founded in 2011 with the goal to help people buy their dream homes, PropTiger.com leverages the power of information and the organisation’s deep-rooted understanding of the real estate sector to bring simplicity, transparency and trust in the home buying process. PropTiger.com helps home-buyers through the entire home-buying process through a mix of technology-enabled tools as well as on-ground support. The company offers researched information about various localities and properties and provides guidance on matters pertaining to legal paperwork and loan assistance to successfully fulfil a transaction. Since inception, the PropTiger.com team has facilitated sales of over 30,000 homes worth nearly Rs. 20,000 crores.
Makaan.com was acquired by Elara in May 2015, with a vision to establish a true “marketplace” in real estate. With consumer ratings on more than 30,000 sellers, credible listings data and real-time intelligence on property search, Makaan.com has quickly emerged as the preferred partner for consumers looking to rent, buy or sell a home. Makaan.com offers its online consumers maximum property options and has become one of the largest advertising platforms in online real estate in India with over one million residential properties listed across the country.
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