India has ranked sixth worldwide in live branded residence projects, contributing 4% to the global supply, according to a report by Knight Frank India, a real estate consultancy firm, as published by Hindustan Times.
The real estate consultancy said Mumbai, Delhi-NCR, Bengaluru, and Pune are at the forefront of the country’s branded residence landscape. The report also placed India 10th worldwide in the pipeline of upcoming branded residential projects, accounting for 2% of the future supply among 83 countries surveyed.
India’s growing pool of high-net-worth individuals (HNWIs) continues to support the expansion of branded residences. In 2024, the country had nearly 85,698 individuals with a net worth of more than $10 million, representing 3.7% of the global high-net-worth population, Knight Frank noted.
The branded residences segment has recorded a remarkable global expansion over the past decade. According to the report, the number of branded residence schemes worldwide has jumped from 169 in 2011 to 611 in 2025. The total number of branded residential units has also increased from just over 27,000 to more than 162,000 projected by 2030.
Hotel brands continue to dominate this segment, representing 83% of all existing branded residence schemes. However, the report projects that this figure will decline slightly to around 80% in the coming years, as new entrants from non-hospitality sectors diversify the market.
“The branded residences sector has experienced strong, sustained growth, with momentum accelerating since 2023, fuelled by growing demand for branded living and developers’ appetite for premium positioning,” said Liam Bailey, global head of research at Knight Frank.
The report also highlighted a gradual eastward shift in the global development of branded residences, with Asia-Pacific markets such as India and Thailand, as well as the Middle East, increasingly gaining ground.
While the United States remains the largest market for branded residences, its share of future projects is shrinking. “North America remains the dominant region for global branded residences — particularly the US — although its share of schemes is declining, from 32.7% of live schemes to 26.2% of pipeline projects,” the report stated.
The Middle East, on the other hand, is emerging as the fastest-growing market, with its share of upcoming developments rising sharply from 15.9% of live projects to 26.7% of pipeline projects. The surge is primarily driven by rapid expansion in the UAE and Saudi Arabia.
Although the Asia-Pacific region continues to hold a strong position, its overall share is expected to ease slightly. Nonetheless, countries like India and Thailand maintain a significant pipeline of branded developments, reflecting the region’s appeal to global developers.
The report observed that future developments are increasingly targeting standalone branded residences rather than co-located hotel-branded properties. This trend is most pronounced in North America and the Middle East, where independent branded residential projects are gaining traction.
Despite the growing diversity of brands entering the market — including those from the automotive, fashion, and watch sectors — hotel brands remain the dominant force. “With new brands entering the residences sector seemingly every day, you might be forgiven for thinking that car, fashion, sport, or watch brands are the main story. They’re not,” the report noted. “In fact, 83% of existing branded residences are hotel brands, and while this share is forecast to dip slightly in the future, it will remain at around 80%.”
The Knight Frank report reaffirms India’s rising influence in the global luxury real estate sector. With major metropolitan regions like Mumbai, Delhi-NCR, Bengaluru, and Pune driving most of the country’s branded residential supply, India continues to attract developers and global brands seeking to tap into its expanding affluent demographic.
As the demand for branded residences grows worldwide, the country’s evolving market dynamics and wealth creation patterns are positioning it as one of the most promising emerging destinations for luxury branded living.