Real Estate Companies Need To Improve Social Media Presence, Says Recent Study


    Share post:

    Builders and realtors have a whole universe of untapped opportunities to explore in the world of internet. As per a recent survey, websites Indian real estate companies are far behind when it comes to having huge monthly traffic.

    No developer or realtor has monthly traffic of 10 lakh on its website, as per the recent report by Colliers titled ‘Digital Real Estate – Winning the Indian Market with Data,’ ET Realty reported. Clearly, there exist a plethora of opportunities if builders can improve their online as well as the social media presence in return of boosted sales.

    The report covered 50 websites, out of which only 16 had a traffic of more than 50,000 per month. While organic search accounted for more than half of all web traffic, referral contributed 28 percent. Social media links proved to the worst performer sending just 3 percent of the traffic to the sites.

    If only could the realty websites can manage to improve their social media presence and engagements with the users, their reach as well as the traffic can increase manifold.

    The numbers are indeed unignorable as the young Millennials depend on the smartphones and search results for most of their needs. With competition getting fierce with every passing day in the property market, internet and social media are places where the developers can make a difference by catching the attention of the buyers.

    The top Indian real estate companies with the most web traffic seen in the last month are as follows:

    • Lodha (7.13 lakh)
    • Sobha (6.10 lakh)
    • Prestige (6.08 lakh)
    • Godrej Properties (5.46 lakh)
    • Mahindra Lifespaces (nearly 4.2 lakh)


    Please enter your comment!
    Please enter your name here

    Related Posts

    Latest posts

    Adani Realty’s Acquisition: Potential Impact on Mumbai’s Luxury Real Estate Market

    Adani Realty has secured a prime plot of land in Mumbai, beating out competitors like L&T Realty. The...

    Bengaluru Property Tax to Surge, Double Taxation for Rentals

    Bengaluru residents are bracing for a significant hike in property tax, as the local municipal corporation, Bruhat Bengaluru...

    Developers Bought 415 Acres in Delhi-NCR for Rs 9,120 Crore in 2023: Report

    Last year, real estate developers snapped up 415 acres of land in Delhi-NCR for approximately Rs 9,120 crore...

    Ashiana Vatsalya: Chennai to get premium residences for senior citizens

    Ashiana, a leading real estate developer, announces the launch of Ashiana Vatsalya, an exclusive premium residential project for...