There is remarkable rise in the number of women who are making a mark in the real estate sector
The demand for residential real estate has grown exponentially over the last few years. However, the most noteworthy development is the remarkable rise in the number of women who are making a mark in the real estate sector with their visionary approach and strong business acumen. Real estate has undergone a sea of change in the country with changes in gender diversity, putting to rest the earlier norm of real estate being a male-dominated industry. From property consultants, channel partners and agents to engineers, architects and leader of multinational real estate development firms, women are leading the Indian realty sector to scale new heights. Dynamic and adaptable, the sector has exhibited a strong growth trend that has gained from women taking up more active roles. Hence the International Women’s Day theme, this year, “Invest in women: Accelerate progress”, is a vital key in women’s progress.
One of the primary merit’s women possess in the field of real estate lies in their inherent aptitude for collaboration and adept communication. Today, women are excelling across sectors and real estate is no different. Real estate companies have become alert to the skills women exhibit and hence are making changes in their policies and are enabling women in various ways to optimize their performance. Real estate companies through industry bodies like the Confederation of Real Estate Developers’ Associations of India (CREDAI) have made a significant push to encourage gender diversification and inclusivity within the sector. These bodies are playing a major role in getting companies to make gender sensitive a priority. The entry of multinational companies into the Indian realty market is another reason for its increasing gender neutrality. As the participation of women increases in the real estate sector, they are actively advocating for gender parity, commemorating their achievements, and setting up platforms to rectify existing imbalances. The industry is seeing that gender diversity is not only about equality but also about advancement and success. The future of real estate contains enormous promise and opportunity, with women leading the way.
Anjana Sastri, Director – Marketing, Sterling Developers
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