Century Textiles and Industries Ltd, the real estate division of the Aditya Birla Group, has officially rebranded as Aditya Birla Real Estate on the stock exchanges. The company’s ticker symbol has been changed from CENTURYTEX to ABREL. The homepage of the company’s website prominently displays this new identity.
As published by the Hindustan Times, Aditya Birla Real Estate forayed into the realty sector with Birla Estates in 2016.The company has developed a reputation for delivering high-quality residential and commercial properties. Its residential portfolio boasts a developable potential exceeding 20 million square feet.
The company primarily focuses on developing premium and higher middle-income residential housing. One of its notable successes includes the Birla Trimaya Phase II – The Park project in Bengaluru, which sold 95% of its inventory within 24 hours of its launch, achieving a remarkable booking value of approximately ₹600 crore.
In addition to its residential offerings, Aditya Birla Real Estate maintains a strong commercial portfolio. It operates two Grade-A commercial buildings located in Worli, Mumbai, providing about 600,000 square feet of leasable area. This expansion into commercial real estate highlights the company’s strategy to diversify its offerings.
Aditya Birla Real Estate develops land parcels through outright purchases and asset-light joint ventures, as well as through its own land developments. The company aims to create a balanced mix of residential, commercial, and mixed-use properties. Its headquarters is situated in Mumbai, with regional offices in Pune, Delhi-NCR, and Bengaluru.
According to K.T. Jithendran, Managing Director and CEO of Aditya Birla Real Estate, the company has a project pipeline valued at ₹45,000 crore in gross development value. This ambitious strategy indicates the firm’s confidence in the Indian real estate market.
Aditya Birla Real Estate is committed to sustainability in its developments. The company focuses on integrating eco-friendly practices in construction and design, contributing positively to the environment while enhancing the quality of life for its residents.
The transition from Century Textiles to Aditya Birla Real Estate represents a significant milestone in the company’s journey. With a focus on quality, sustainability, and strategic expansion, Aditya Birla Real Estate is well-positioned to become a leader in the Indian real estate sector. As it continues to innovate and grow, the company will play a vital role in shaping the future of real estate development in India.