As temperatures soar and water scarcity becomes a pressing issue in major Indian cities, homebuyers are increasingly prioritizing projects that address these challenges.
Major property developers across India are taking proactive steps to integrate water conservation measures into their projects. This shift is not only aimed at reducing environmental impact but also at attracting potential buyers.
Leading developers like Lodha, Prestige Group, Mahindra Lifespace Developers, Godrej Properties, Brigade Group, and Sobha are leading the charge in implementing these measures. They are incorporating passive designs and green spaces into their projects to mitigate urban heat and improve water self-sufficiency.
According to Aun Abdullah, Head of ESG at Lodha, this approach is crucial for building city resilience and sustainability in the face of climate change. Lodha, for example, has conducted a climate risk assessment and is implementing strategies to enhance resilience in its projects.
Prestige Group is focusing on water conservation through rainwater harvesting, terrace water collection, and treating used water for various purposes. Mahindra Lifespace Developers, on the other hand, has implemented decentralized wastewater treatment plants in its townships.
Water-saving features like rainwater harvesting, smart water management systems, and water-efficient fixtures are becoming standard in many large-scale projects. Developers are also engaging with stakeholders and promoting awareness about water conservation through educational initiatives and community outreach programs.
By encouraging residents to adopt water-saving habits and providing resources for sustainable living, developers are playing a crucial role in addressing water scarcity and promoting a culture of conservation.
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