MahaRERA Requires Real Estate Agents to Showcase QR Codes on Promotions

    Date:

    Share post:

    Following in the footsteps of its directive for developers, the Maharashtra Real Estate Regulatory Authority (MahaRERA) now requires real estate agents to prominently feature QR codes in their promotional activities. Failure to comply with this directive could result in penalties of up to Rs 50,000. This mandate comes after MahaRERA’s prior ruling, effective August 1, which mandated QR code inclusion in all real estate project promotions by developers.

    QR codes, commonly known as ‘quick response’ codes, provide a convenient way for prospective homebuyers to access comprehensive information about real estate projects and agents through smartphone scans. This initiative is poised to significantly enhance transparency and streamline information dissemination within the real estate sector.

    The recent order from MahaRERA, issued on August 21, states, “The QR Code published shall be legible, readable, and detectable with a software application and shall be published beside the MahaRERA project registration number.” This directive underscores MahaRERA’s commitment to transparency and standardized practices in the dynamic real estate landscape.

    Since its inception in May 2017, MahaRERA has registered a staggering count of over 42,000 real estate projects and boasts registrations from more than 44,000 real estate agents across Maharashtra. This latest move further exemplifies MahaRERA’s ongoing dedication to empowering prospective homebuyers with essential insights, including project registration dates, anticipated completion timelines, project-related grievances, obtained approvals, construction progress updates, sanctioned architectural plans, ongoing legal matters, and other pertinent project details.

    By enforcing the integration of QR codes into advertising materials, MahaRERA not only aims to bolster consumer confidence but also to facilitate well-informed decisions in the ever-evolving real estate market. This progressive stride underscores the authority’s unwavering commitment to ushering in a digitally enabled era for the real estate sector.

    Also read: MAHARERA Introduces Mandatory QR Code Display for Real Estate Projects, Enhancing Transparency and Convenience

    LEAVE A REPLY

    Please enter your comment!
    Please enter your name here

    Related Posts

    Latest posts

    5 Factors That Make Property Selling Easy with the Help of a Strategic Partner

    Written By - Nitin Gupta: Founder and Managing Director, Maestro Realtek Are you looking to sell your property quickly...

    Warning Issued by MahaRERA: 212 Housing Projects Launched After Jan 2023 Under Scrutiny

    The Maharashtra Real Estate Regulatory Authority (MahaRERA) has expressed concerns about more than 212 housing projects launched between...

    What’s Behind the Surge in Home Sales in Chennai?

    By Rohan Patil Chennai's homebuyers are on a buying spree, with approximately 10,300 homes sold in the city during...

    Luxury Housing Project Set to Launch in Noida Amid High Demand; 160 Flats Available in First Phase

    Noida, the neighboring city of Delhi, is gearing up for the introduction of a luxury housing unit, addressing...