MahaRERA Requires Real Estate Agents to Showcase QR Codes on Promotions


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    Following in the footsteps of its directive for developers, the Maharashtra Real Estate Regulatory Authority (MahaRERA) now requires real estate agents to prominently feature QR codes in their promotional activities. Failure to comply with this directive could result in penalties of up to Rs 50,000. This mandate comes after MahaRERA’s prior ruling, effective August 1, which mandated QR code inclusion in all real estate project promotions by developers.

    QR codes, commonly known as ‘quick response’ codes, provide a convenient way for prospective homebuyers to access comprehensive information about real estate projects and agents through smartphone scans. This initiative is poised to significantly enhance transparency and streamline information dissemination within the real estate sector.

    The recent order from MahaRERA, issued on August 21, states, “The QR Code published shall be legible, readable, and detectable with a software application and shall be published beside the MahaRERA project registration number.” This directive underscores MahaRERA’s commitment to transparency and standardized practices in the dynamic real estate landscape.

    Since its inception in May 2017, MahaRERA has registered a staggering count of over 42,000 real estate projects and boasts registrations from more than 44,000 real estate agents across Maharashtra. This latest move further exemplifies MahaRERA’s ongoing dedication to empowering prospective homebuyers with essential insights, including project registration dates, anticipated completion timelines, project-related grievances, obtained approvals, construction progress updates, sanctioned architectural plans, ongoing legal matters, and other pertinent project details.

    By enforcing the integration of QR codes into advertising materials, MahaRERA not only aims to bolster consumer confidence but also to facilitate well-informed decisions in the ever-evolving real estate market. This progressive stride underscores the authority’s unwavering commitment to ushering in a digitally enabled era for the real estate sector.

    Also read: MAHARERA Introduces Mandatory QR Code Display for Real Estate Projects, Enhancing Transparency and Convenience


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