Antara Senior Care, a subsidiary of the Max Group, has announced plans to invest Rs 300 crore in senior homes and assisted care services across India over the next three to four years. Simultaneously, the company has embarked on its expansion into Bengaluru, with ambitions to establish 500 senior living homes covering an impressive 1 million square feet. This strategic move was unveiled on October 31.
While specific details regarding the partnership with a prominent Bengaluru-based real estate developer remain undisclosed, a non-binding term sheet has been signed to mark Antara Senior Care’s entry into the city.
Within the Assisted Care Services domain, Antara intends to establish three care homes in Bengaluru, collectively providing approximately 200 beds. These facilities will offer care-at-home services and state-of-the-art MedCare equipment.
Rajit Mehta, Managing Director of Max India and CEO of Antara Senior Living, emphasized the significance of addressing the growing elderly population. He pointed out, “By the mid-2050s, it is projected that we will have more people over 65 years old than under 15 years old. At Antara, we recognize the need to alter the trajectory, both in terms of business models and scale-up. This implies increased investment in senior care and exploration of industry alliances to drive innovation in this sector.”
Antara Senior Care, established in 2013, operates as a wholly owned subsidiary of Max India Limited, which is one of the three listed entities under the Max Group’s umbrella. Currently, the company has a presence in Dehradun and Noida, underscoring its commitment to providing senior care services and homes throughout the nation.