Roseate Hotels & Resorts, a part of Bird Group, has revealed its ambitious expansion plans, with CEO Kush Kapoor announcing the addition of two hotels annually through management agreements. The company is strategically targeting the development of luxury boutique properties both in India and overseas. Kapoor explained that the focus for these new hotels will be on partnering with property owners who are interested in entrusting their properties to Roseate.
Interestingly, Roseate is also looking to incorporate coworking facilities within its properties located in metro cities, while properties in vacation destinations will be designed as resorts. Kapoor shared that the company is already receiving organic queries from property owners and exploring various management options alongside their existing portfolio of hotels.
In a recent move, Roseate Hotels & Resorts acquired 2.6 acres of land near the upcoming Noida airport. This prime land will host a 250-room venture featuring a spacious conference center. Kapoor expressed optimism about the project, stating that construction should commence soon pending timely approvals. The company is also considering expanding its Rishikesh resort.
While Roseate has traditionally followed an asset-heavy model involving land acquisition and hotel development, it is now shifting towards an asset-light model. Kapoor emphasized that the key criterion for management agreements is location, aiming to establish a presence in strategic areas with suitable partners. Metro cities such as Mumbai and Bangalore are of particular interest.
The company has its sights set on new horizons, including the acquisition of land in Goa pending regulatory approvals. Notably, Roseate House New Delhi, owned and managed by Bird Group, has already ventured into the premium coworking segment with a successful setup at Aerocity.
Roseate is taking steps to ensure quality and sustainability. It has decreased its reliance on outsourcing and now manufactures the majority of its products in-house. Kapoor highlighted the importance of upholding quality standards and sustainability throughout the manufacturing process.
Looking ahead, the upcoming Noida resort will feature advanced amenities such as online check-in and check-out, instant online room allocation, and smartphone-enabled room access.
Presently, Roseate boasts a collection of seven luxurious hotels spread across India and the UK, showcasing the company’s commitment to exceptional hospitality experiences.