Women Fast Emerging As Critical Home Buyer Segment, Says Recent Anarock Survey


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    Here is a wake-up call for the developers, promoters and brokers who have been ignoring a half of the population. As per a recent survey, Indian women are fast emerging as a home buyer.

    There has been a rapid increase in women home buyer across the country, as per ANAROCK’s consumer sentiment survey. To add on to the trend is the government’s recent initiatives to give the woman home buyer some added benefit. Like, to empower women of the low-income segment as per the Housing for All by 2022 mission, the Government has now made it mandatory for them to be either co-owners or sole owners of affordable homes. Women can also avail of lower stamp duty charges, low home loan interest rates and tax deductions.

    The new crop of women home buyers should be taken into perspective by developers as well as brokers. The ANAROCK’s consumer sentiment survey also revealed that nearly 42 percent of women respondents preferred real estate as an investment asset class, followed by 30 percent for FDs and a mere 17 percent preferred gold, Money Control reported.

    Quite contrary to the increase in the preference of smaller homes, the Indian millennial woman does not want to compromise on property size. Nearly 80 percent preferred large-size units within both 2 and 3 BHK options (between 1,000-1,250 sq. ft for 2 BHKs and 1,250-2,000 sq. ft. for 3 BHKS).

    The survey showed that almost 60 percent of women home seekers preferred a property within the budget-range of Rs 80 lakh and 52 percent opted for a ready-to-move-in home.


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