The Delhi Development Authority (DDA) has achieved remarkable success in its housing scheme, with nearly 2,300 flats sold approximately 100 days after its launch. This initiative, launched on June 30 of this year, offered 5,600 flats in configurations of one, two, and three BHK units in areas such as Jasola, Rohini, Dwarka, Lok Nayak Puram, Narela, and Siraspur. The ‘first-come, first-served’ basis of the scheme generated substantial interest.
The 2BHK units in Dwarka, priced between Rs 1 crore and Rs 1.2 crore, were in high demand and quickly sold out. DDA officials credit the surge in sales to the implementation of several key measures. These measures included allowing the combination of two flats, known as ‘jodi flats,’ and permitting potential buyers to visit the actual properties before making a purchase decision.
According to DDA officials, the Authority maintains an inventory of approximately 40,000 flats spread across different parts of the city, including Narela, Jasola, Rohini, Dwarka, and Siraspur. Notably, out of the nearly 2,300 flats sold, 800 were designated for economically weaker sections (EWS) in Narela. This demonstrates a growing interest in EWS flats among buyers.
The Lieutenant Governor V K Saxena, who also chairs the DDA, recommended several measures to promote the project’s popularity. The DDA has taken an aggressive approach to advertise its schemes on various social media platforms and through other advertising channels. Furthermore, the Authority has enlisted the services of a real estate consultant to devise strategies to maximize sales and clear inventory.
In August of the current year, the DDA removed restrictions that previously prevented homeowners from purchasing a second property in DDA housing schemes in Delhi. This change means that buyers can now acquire a DDA house or flat even if they already own a property in the national capital.
Previously, flat allotments were determined through a lottery system, leaving buyers without the opportunity to inspect the property beforehand. The recent modification allows prospective buyers to visit the actual property they intend to purchase.
Additionally, the DDA has granted permission for the consolidation of adjacent flats on a single floor, a move that has been well-received by buyers. Other factors contributing to the region’s increased attractiveness include the construction of a police station, a hospital, the introduction of new DTC routes, and the development of a new metro corridor in Narela.