‘Realty & Sustainability Confluence & Awards 2020 Will Infuse Motivation, New Zeal,’ Says Pradeep Agarwal, Founder-Chairman, Signature Global


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    ASSOCHAM in partnership with Ministry of Housing and Urban Affairs, Govt of India, GEM, NAREDCO, CBRE and Hiranandani Group is organizing India’s first “Realty & Sustainability Confluence & Awards.”

    The week-long event will take place from 27 Nov to 3 Dec 2020. The awards will celebrate the contributions of real estate sector towards the growth and development of our country. Realty & Sustainability Confluence & Awards 2020 aims at acknowledging success, recognizing contributions, appreciating efforts and celebrating growth of the contributors of the real estate industry which widely remains a major contributor to the economic development of any nation.

    The awards will celebrate successful and remarkable real estate companies, property consultants, international property consultants (IPC), interior designers, architects, Prop Tech among others. It will be an exclusive opportunity also to showcase projects for developers/builder/designers and architects.

    Realty Buzz IN got the opportunity to speak to Mr. Pradeep Agarwal, Founder & Chairman, Signature Global Group, on the announcement of the launch India’s first govt-recognized real estate and sustainability awards. Here is the excerpt:

    Realty & Sustainability Confluence and Awards 2020″ by ASSOCHAM and MoHUA is big news. Why ASSOCHAM felt the need for something like this? What role is expected to play among developers as well as buyers?

    When the times are tough, any sort of motivation works wonders and Awards like these will certainly infuse a motivation and a new zeal as we are trying hard getting over the pandemic blues. Surely the developers would take it positively and will roll up the sleeves for the battle ahead.

     Mr. Pradeep Agarwal, Founder & Chairman – Signature Global Group

    Similarly, the event will help buyers take decisive steps towards investments in real estate, motivate them and give them a sign that Indian Real Estate is serious about serving them better.

    Do you feel that the GoI recognized awards and recognitions will promote a healthy competitive spirit amongst developer and promoters?

    PM Sri Narendra Modi’s recent statement on boosting Affordable Housing and other recent announcements on the relief measures for the real estate by the government already prove that the sector is being taken seriously. These awards and recognitions will add more positivity and encourage the developers.

    COVID-19 has impacted the realty sector in a big way with prices and absorption showing a downward trend. How do you see the impact of COVID-19 on the affordable housing segment? Do you feel the sector needs a push from the government?

    Agreeing to the fact that COVID-19 has impacted the realty sector I would admit that Affordable Housing did not suffer much. Post lockdown, people realized the importance and need of owning a home and Affordable Housing has emerged as a perfect solution to their demands. Fitting in budget, lesser wait for possession, lower interest rates and other subsidies under PMAY made Affordable housing the preference among potential buyers. The success of the recent project launches by Signature Global proves the fact but all this isn’t possible without government’s support.

    Signature Global has emerged as synonyms to affordable housing in NCR. With the launch of the first affordable housing project ‘Solera’ in 2013, Signature Global has launched its 24th  project ‘The Millenia3’ in 6 years. How has the journey been so far?

    It is said that “it’s the journey that teaches you a lot about the destination”, so it has been exciting and a learning experience throughout. We have seen the market change, demands, rise and downfalls and have taken note of lessons, this way the journey has been fulfilling and since the learning should never stop we wish to continue towards our mission of ‘Har Parivar Ek Ghar’. Recently we have launched our 23rd and 24th projects; Signature Global Superbia and The Millennia 3 and have been receiving good response. We realize that keeping the integrity and ethics intact can go a long way.

    Upper price band of INR 4,000/sq.ft. and size range of the apartments has been fixed by Haryana Government under affordable housing policy. Since all the developers are selling in a similar price band and size range (similar project), it is very difficult for a buyer to differentiate among projects. What are the key differentiating factors of Signature Global’s project vis a vis other developers’ projects?

    What matters most to the buyers is the trust and track record of the developer. Though the product is offered by other developers too but Signature Global stands out, as the company has been delivering its projects on time and with good quality of construction. The brand is the first one to use brickless (AFW) construction technology in affordable housing and hence has become the trendsetter for providing strong homes, that too in lesser time than others.

    Also, we are trying to provide green homes to our buyers in all our upcoming projects. We have recently launched our 6th & 7th IGBC Gold Rated projects in Gurugram. Our landscaping and open green areas in the delivered projects are already very much admired by the residents and buyers.

    Signature Global is largely present in Gurgaon/Sohna with one project each in Ghaziabad and Karnal. Which other micro markets can we see the presence of Signature Global in coming years? Where do you see Signature Global five years from now?

    Out of 24 projects that are launched till now, there are 3 projects in Karnal and 1 retail mall in Ghaziabad. For now we see a lot of potential in Delhi-NCR and will be offering various types of options here. People are looking for open, and organized living and Gurugram, Sohna along with other areas in and around Delhi has a lot to offer. There is a segment of buyers who wish to enjoy more independence and freedom when it comes to owning a house, therefore, Signature Global would be coming up with more independent floors as options within gated societies for organized and premium living under DDJAY. Also the company is looking forward to explore similar policies like Haryana Affordable Housing Policy and DDJAY in Delhi, Noida and Ghaziabad to continue providing the best in thsegment.

    What is your wish list from the Government to revive the housing sector?

    There are a few things that are worth mentioning:

    • For Affordable Housing – special window for funds should exist where cheaper funds should be available even for land procurement through government and other banking institutions.
    • Online single window clearance under one roof is important for the segment.
    • When a developer applies for CLU, time given should be 90 days for all approvals including RERA.
    • Govt PSU land should be available for private developers for the purpose of affordable housing and land price should be reasonable.


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